About the Brand

Founded and headquartered in Zürich, Switzerland, in 2012, we represent a life attitude, a lifestyle that is expressed as brand that creates statement products with unique and iconic designs. We are following the belief that a product can be qualitative and aesthetically top of the range but with an affordable price! Luxury isn’t depending on price point.

The name SEVENFRIDAY is expressing the full meaning within this one word.

SEVENFRIDAY is a Life attitude, and we want to interact with people, we want to be energized by people and them to feel energised by us” says founder Daniel Niederer.

Pushing and challenging the norms according to our own beliefs, we are a Community centric brand. In 2012, we were one of the first ‘watch brand’ on Instagram. We wanted to be free of all bullshit to become a brand that is inclusive and inviting and connects with people without boundaries. We firmly believe that ultimately the people all around the world are making the brand what it is.

That’s why we decided to launch our own APP, providing our community with a dedicated SEVENFRIDAY experience: product authentication, brand insights, exclusive offers, warranty extensions.

We want that people irrespective of their culture, race, religion, gender or age can exchange and embrace the #liveSEVENFRIDAY experience. For this reason, we combine at SEVENFRIDAY since its beginning the online and the offline world to create a complete experience.

Whilst we were one of the first brands (at least in our industry) on IG and have a global online shop, we also in parallel established the annual SEVENFRIDAY Games where our community comes together to compete, meet, and most of all…have fun. This online and offline interaction also motivated us to develop a new gastro-boutique concept and to open the first SEVENFRIDAY Space, in 2016, where like-minded people can have quality time with people they like, whether for coffee, food, concerts etc…

If you visit one of our 25 Spaces worldwide, for a concert or discover new products around drinks, we want you to feel comfortable and connected to us.

Emotional instead of rational, action instead words, creativity and criticism instead of unquestioned standards…this is our mindset and ‘SHOW ME DON’T TELL ME’ our motto!

Join us!